Tag Heuer connected

I got a chance for a close up look at the 46.2mm Titanium cased TAG Heuer CONNECTED smart watch @ CES 2016: 38.1 mm LED display, 410 mAh battery, 1.66GHz ATOM processor with 1GB RAM and 4GB of storage. -MW

TAG Heuer after warranty period expires (i.e. after 2 years) - is this a hint towards the expected lifetime? Furthermore, its not Swiss made (for the time being, as JC Biver intends to transfer chip assembly to Switzerland) Powered by an Intel® Atom™ Z34X